Seller success stories
Maximino Ridge
Listed Price: $1.3 Million
How we sold it
Luxury Home Builder Expired. Seller cancelled with the previous Realtor who he felt was not serving his interests adequately. We revised marketing, imagery, renderings and quality of exposure and this seller was able to close on the home at the time of completion. With a new single property website and additional on site and on the internet exposure the value of this home was brought to the market's attention at a much higher level. Inquiries and showings increased dramatically until it ultimately went under contract. $1.3M
Circle Drive
Listed Price: $900,000
How we sold it
This beautiful brand new lake front property was having difficulty selling given challenging market conditions. The seller was an investor who built this home with the intent to sell it in much more seller friendly market conditions. They hired the proposed area expert and were ultimately disappointed in nearly no showings and over all minimal work completed on presentation, exposure and pricing guidance. This property was assessed and given a new marketing strategy along with drone video which illustrated many of the finer points of the property while exposing its beauty and lakefront benefits to a wider audience. With consistent market evaluation and communication of those market insights to the seller the seller was ultimately able to attract a sale in a market where 90% of properties in its cohort were FAILING to sell. This seller has sold everything from luxury homes to commercial boat storages with our group over the course of many years. He knows we have a habit of getting it done for him.
Clover pass
Listed price: $675,000
Sold in 6 Days!
Sold in 6 Days!
How we sold it
This home sat on the market for over 255 days with a previous agent who had been in the real estate business a very long time. The sellers hired based on personal relationships and ultimately needed a change because nothing was happening. This property was assessed for pricing, presentation and exposure, all of which were adjusted and significantly improved. One of the team's trusted stagers went in to evaluate and help the sellers make some adjustments to see the home through a fresh set of eyes. Changes were made and the home was sold for a price that ended up being pushed up above the asking price due to buyer competition for this beautiful home with its fresh new image. The sellers have moved on and are now enjoying life spending more time with family as was their intention.
Seminole Drive
Listed price: $425,000
How we sold it
This home had stagnated on the market in an area and community with overall strong sales. This was odd because it had a beautiful pool and hot tub with incredible outdoor living that seemed to at a minimum be shown on the previous listing. Team Infinity did its analysis for presentation, pricing and exposure and found numerous items within the properties MLS profile that needed adjustment in order to achieve the goal of a sale. Presentation was adjusted to create a cleaner, more well kept, less cluttered, elegant look with the use of custom photo editing and evening photo. The seller was given some consultation on how to tangibly improve their property to create the most impact for the least amount of money spent and the team did what it does by adding elegant virtual staging inside and outside to get the most online attention possible. They made those few adjustments and hit the market with a new image and new focal points for the buying public to see and notice. The home ultimately sold just under asking price in about 30 days. The sellers are extremely happy and have now referred other clients who are as of the time of this writing also under contract.
alamo heights blvd.
Listed price: $769,900
Fully Custom HGTV-style Narrated Video
How we sold it
This seller opted for our highest tier marketing plan where we ultimately did our pricing assessment and reviewed presentation and exposure as we always do and upon making the proper adjustments to marketing and exposure we exponentially increased presentation by providing the full on HGTV style video. This is our most intense campaign and requires the most time, energy and capital, but it does allow sellers to ensure that their property's unique character is conveyed at scale to a massive audience. The video was able to capture many of the extreme details of this remodel that if not conveyed could have cost the seller as much as $50,000 to $60,000 (Approximately 5% to 6% of the home's asking price) in net loss. We have seen that although any 2 Realtors can sell a home, there is often one that will sell it in the seller's target timeframe and at the premium price the seller wants and deserves. We are always extremely up front and transparent in sales price and settlement expectations and forecasts and when a seller is armed with that data it allows them to decide what level of marketing intensity or presentation intensity they really want us to utilize. Our mantra is if we can't get you the premium results we are seeking then we will never charge you a premium on fees. We still offer this Platinum Tier for Luxury Properties for those seeking a video narrative that's above and beyond what other Realtors are able or willing to provide whether it is due to skillset limitations or budget constraints. Final results and final sales prices vary tremendously among Realtors. Reviewing their services and track record is a great way to ensure you don't lose valuable equity in your home sale. Here is the video narrative that was built for this seller.
RANCH ROAd
Listed Price:$925,000
How we sold it
Great couple with 10 acres and a moderately renovated yet extremely well maintained home with part of the square footage being a detached quarters. We found the previous agent had marketed the house at 2425 SF and told the sellers that was the right thing to do. Upon researching various databases and historical documents we found the actual total SF to be 3087 SF. We created an extreme improvement on presentation with drone imagery, incorporating twilight and some strategic editing and tripled its exposure by adding it to 2 additional MLS databases the home had previously had zero exposure on. We also conveyed the properties potential as a short term rental and gave buyers data for going rents in the area for what could be done with the detached quarters on sites like AirBnB. Selling agents were incentivized at a higher level and some additional exposure was created for the physical property as well as the online presence. We ultimately helped this seller close and move out of state to be closer to their family and they were super grateful.
Summer breeze
Listed price: $625,000
How we sold it
Summer Breeze was a beautiful spanish style stucco home that had difficulty selling over the course of several Realtors before finding a closing with our group. The home had an evaluation to ensure pricing was appropriate to meet the sellers goals, the exterior and interior imagery was improved dramatically to include custom photo editing, twilight imagery along with interior and exterior virtual staging. Thats right...we even staged the exterior with plants and shrubs to show the potential of the property and what it "could" look like. Virtual staging was also completed on the property's rare roof top living space and one of the trusted handymen who has worked for the team for years was sent in to do some paint work and other small improvements to ensure the physical presentation was on point. Social media was attacked ensuring that thousands of additional people and Realtors were exposed to this truly unique property. We sold it despite being in one of the most historically challenging quarters in recent real estate history fall/Winter of 2023 where interest rates had recently hit 8% for the first time. Another one for the books. Sellers are happy and grateful for the personalized and custom attention and strategy we implemented for them.
Gage drive
Listed price: $525,000
Full Price Offer Received in 5 Days!
Full Price Offer Received in 5 Days!
How we sold it
This home sat on the market over 100 days with a previous agent when we met this frustrated seller. They ultimately discovered they were working with a part time agent who had listed approximately 10 homes in the past couple years and sold 7. They were under the impression the sales person was much more involved in the industry. We regrouped with this seller, adjusted their presentation didn't even have to adjust pricing much at all and ultimately got them fully under contract within 5 days of hitting the market. Photography and presentation was significantly improved and the home showed 50% better after meeting with the staging consultant covered by the team. The team took a lifestyle marketing approach accentuating the Swim Spa in the back yard and the beauty of the back yard vs what was shown before. With the pricing review, presentation review and exposure review the team added additional incentive to selling agents across the city the odds were now stacked in this homes favor to sell...which is did with the full price offer coming in within just days. The sellers were grateful and were able to truly witness that real estate services and outcomes differ tremendously.
pr 2771
Listed price: $775,000
World Class Production-level Videography
How we sold it
This home had come off the market as an expired after a full 180 days with a top producing agent. We took note of everything this home had to offer and evaluated needed adjustments on pricing, presentation, exposure and even ideas toward incentivizing local active agents to find buyers. Upon completion this seller opted for a plan to implement high end custom production level videography in an effort to achieve the result she wanted in the time frame she wanted. With our seller guarantee she didn't feel she could lose, so we pressed forward and within 60 days sold her home at a great price. The key was not only in ensuring she was exposed to a wide audience, but in ensuring the amazing details of the home, the land, the finish out and the community were also being conveyed to include its geographic proximity to all the things that matter. Upon making this happen she was extremely happy that it all worked out and she was able to move forward. Her closing statement to us was that some top producers don't make enough time to give high quality customer service to their clients at the individual level because they are off listing so many other properties being "top producers". She thanked us for giving her the attention and custom marketing plan that we did and with her focus being on overall net proceeds and timeframe she achieved her time AND financial goals.